For Dedcool’s new fragrance launch, Mochi Milk, Natalie worked as an Associate Producer with C’oneil Productions. Held at Rhythm Zero in Williamsburg, the brand hosted 25 VIP guests while they participated in a custom mochi making class in collaboration with Ninety Nine. Natalie worked with the clients to create branded collateral, while Executive Producer, Cathleen O’neil, worked with Rhythm Zero to create a custom drink inclusive of the mochi flavors. Each guest walked away with a box of their own custom baked goods and a gift bag.